The primary purpose of this qualification is closely tied to the rationale for the qualification and serves to provide learners with a basic knowledge of the field of marketing as well as the practical application of these principles based on a case study approach. This qualification provides qualifying learners with basic knowledge of the principles, theories, methods, and techniques of the art and science of marketing. In addition, it equips them to be able to apply these to be competitive in a South African employment context. The knowledge will be transferred in a practical way as far as possible.
This qualification will be presented using both online and distance learning modes.
First Level
Module (Please click on the module to see further information and discussions on FR.)
Rules:
The College has replaced EUP1501 with SUS1501 and replaced MNM1521 with BNU1501. Students who have already passed EUP1501 and/or MNM1521 in this qualification will retain the credit(-s) and will not be required to complete the relevant replacement module (s). Students should note that during the course of their studies, they would be required to have access to a computer, printer, and the Internet.
